Bridging The Gap Between Australian Farmers And Consumers.
Consumers are beginning to ask questions about what has gone into growing or preserving the fresh foods they buy from popular stores. They are also becoming inquisitive about how much of carbon footprint is being left behind as their foods travel ...
Consumers are beginning to ask questions about what has gone into growing or preserving the fresh foods they buy from popular stores. They are also becoming inquisitive about how much of carbon footprint is being left behind as their foods travel the distance to get to them. However, more often than not, these questions are left unanswered, leading to suspicion and rising consumer mistrust about farming and food production practices.
Many Australians want to support local farmers and be 100% certain about where their food is coming from. A lot of consumers hate the fact that some big buyers along the food supply chain pay as little as possible to farmers but make as much as they can get when selling to consumers. The NSW Farmers Association article "A closer look at supermarkets’ power" published on August 27, 2020 depicted that, even farmers are not happy with the price-taking position they have been relegated to along the food value chain. Where price cut is continuously favoured, sharp practices that ignore quality and safety may not be missing. However, some schools of thought believe that local farmers can be trusted to produce health safe food when what they produce is not influenced by corporate quest for cost reduction and profit maximization. So, many Australians often seek ways to support local farmers by making time to visit their local farmers' market when they have time. Sometimes, they do the hard work of searching through Facebook marketplace, pages and groups, instagram posts, search Google for myriads of local producers websites, and even ask friends and families for information.
The process of sourcing food and getting information directly from local farmers, can be daunting for many working class consumers with busy lifestyles. They are often left with no choice but to settle for convenience shopping from sources they are unsure about. FarmClust food marketplace was launched on September 1, 2020 to bridge the gap between consumers and food producers. This will improve transparency and make it easier for more local farmers and food producers to gain more control over what they sell and how they sell it.
FarmClust makes it easier and seamless for people to shop individually or in groups with many local farmers and food producers in one simple order. It seeks to promote direct transactional relationships and information exchange between food producers and consumers. It also features a food community where people can buy bulk quantities off local producers through cooperative group-buys and social networking. Also, people and food businesses can share photos, videos and articles about all kinds of food interest within their local community.
The main objective of the community on FarmClust is to enable people to make healthier food choices through peer to peer sharing and exchange of information about what they sell or eat. This is an excellent feature that farmers and food producers can leverage on to enlighten consumers at grassroot level about what they are doing to keep people and the environment safe.Read less
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